DMA - Data & Marketing Association

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Customer Acquisition Masterclass: 08 May 2024

Develop campaigns that deliver more customers, using all the media opportunities available. From customer analysis, segmentation and profiling, to proposition development. Plan campaigns that deliver on your key objectives. Measure and test your campaigns to improve results.
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Digital Project Management Masterclass: 17 May 2024

Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your stakeholders. Discover how to set criteria for success that will positively impact your business's bottom line.

Managing Stakeholders Masterclass: 08 May 2024

Learn how to gauge the preferences, behaviours and workings styles of yourself and others to build more effective working relationships. Discover how to improve existing stakeholder relationships and the tools you can use to help. Build confidence using real world examples.
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Copywriting for Not-for-Profit Masterclass: 01 May 2024

Get greater impact and results from your fundraising copy. Understand how to grab your audience's attention, capture their interest and motivate them to give. Discover the best way to phrase the 'ask' and gain practical advice and insights that are proven to improve outcomes. Learn how to adapt...
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Copywriting for Digital Masterclass: 15 May 2024

On this 2-day course you'll learn how to write better copy for web, email, social media and blogs. Use these techniques to gain attention, drive traffic and improve results. Understand what works and apply this to your writing.
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Social Media Marketing: Strategy Masterclass: 22 May 2024

This 1-day course shows you how to create a social strategy that gets results. Understand the impact of social media and the importance of planning. Discover how it contributes to successful business, and understand the importance of social listening, influencers, and communities.
Social Media Marketing: Strategy, Tools and Tactics Masterclass

Digital CRM Masterclass: 01 May 2024

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand key performance metrics. Gain the confidence to integrate your marketing activities effectively.
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Social Media Marketing: Tools and Tactics Masterclass: 23 May 2024

This 1-day course shows you how to deliver results from your social media strategy. Plan your content and select the right channels for your campaigns. Learn how to optimise engagement, measure and evaluate social activity, and explore how you can innovate in social media.
Social Media Marketing: Tools and Tactics Masterclass